Beef & the BOLD Diet

Fact Friday: According to the Beef in an Optimal Lean Diet (BOLD) study, including lean beef in your daily diet is effective in reducing your total and bad cholesterol levels. Your checkoff was one of the funders of the research. In honor of Heart Health Month, share the facts about beef!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.