Promoting Attributes of US Beef

"For the sake of future generations, it’s essential that we continue to look forward and never stop extolling the benefits of global trade.”

-Philip Seng, USMEF President and CEO, contractor to the beef checkoff 

Read more about how your checkoff aggressively promotes the great attributes of U.S. beef.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.