Author Experiences With Beef

DYK ... your checkoff has funded the “On the Farm Author Experience” that educated children’s book authors with non-farm backgrounds about beef? Here's what a 2016 participant had to say: "Before the experience, I was comfortable with the level of quality control and safety of beef handling for food production but am now even more comfortable and feel that the production of beef in the U.S. is very safe." Like, share and watch this video to show your support for your checkoff dollars in action.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.