Telling Our Story to Consumers

Patty Bikowsky, dairy producer from New York, says, "In addition to telling our story to consumers, the beef checkoff does extensive work with influencers to make certain that they are armed with the answers they need to make consumers feel comfortable purchasing beef." Help us share Patty’s passion for the beef industry by reading and sharing this article!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.