Educating Youth About Beef

Watch it Wednesday: Kristina McKee, livestock market partner, says the beef checkoff works with STEM (science, technology, engineering and math) to educate youth about beef. View her message straight from the market in Tennessee, and be sure to subscribe to our YouTube channel for all the latest video updates!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.