Turning Insight Into Action

DYK ... your checkoff is helping restaurants turn insight into action? Here's how: We help restaurants owners take research and transform it into words to convey quality to their customers. We also want their customers to feel good about the beef being served. Do "fresh", "juicy" and "tender" strike a chord with your taste buds? Learn more about how your checkoff works to increase beef sales in restaurants!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.