Talking With Foodservice Operators

Recently, Nebraska cattle feeder Joan Ruskamp was able to meet with key personnel from four national foodservice operators. She talked to them about what she does at her feedyard every day to raise the savory beef they serve, and how she does that in a sustainable manner. Read more about it here!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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