Engaging Millennials in Leadership Training

Millennial 2 Millennial Advocate Team learns more about leadership and why advocacy matters.

The national beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI) and in partnership with the Pennsylvania Beef Council (PBC), hosted an interactive leadership training with millennial students on Thursday, Nov. 10, at the Pennsylvania Department of Ag building in Harrisburg, Penn.

The event was part of the beef checkoff’s Millennial 2 Millennial (M2M) Advocate Program, which aims to identify young adults with a passion for advocating for the beef community in the northeast United States. This team of millennial advocates will help educate consumers about beef at consumer expos and events throughout the year.

Four Pennsylvania State University students and two Delaware Valley University students attended the day-long training and learned how to better create open and positive dialogue about beef. John Park, D.Ed., director with Baker Tilly Virchow Krause, LLP, and David Wolfgang, VMD, director with the Bureau of Animal Health & Diagnostic Services joined beef council staff to help facilitate the program, which included an inspirational talk about why advocacy is important, how to build a leadership brand, and how to tackle tough questions.

Dr. Park shared great insights with the students throughout the day, noting: “The more you can build skills now, the more you can build opportunities for the future.” One cornerstone thought that resonated with the group was tuning into other people’s viewpoints, enabling students to make a connection and build trust when sharing the positive beef message.

The students also had the honor of visiting with Pennsylvania Deputy Secretary for Animal Health and Food Safety Gregory Hostetter. Deputy Secretary Hostetter joined the students for lunch and emphasized the importance of getting out and engaging with consumers.

New this year, M2M program participants will be partnered with M2M alumni -- who participated in the program last year -- to gain insight from their experiences. Together, this group of new advocates and alumni will promote beef across the commonwealth and the northeast United States. Tarrah Freund, 2016 Pennsylvania Beef Ambassador, and Kara Zolocsik, M2M alumni student, joined the 2016-2017 team for an engaging day of leadership development.

For more information about the M2M program, visit www.nebpi.org and the NEBPI Facebook page. For more information about your beef checkoff investment, visit MyBeefCheckoff.com.

Media Contacts: Jennifer Orr, 814-623-2698; jorr@pabeef.org.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.