Instructional Retail Videos

Even seasoned veterans in the retail world can use a “beef-basics” refresher course. That's why your checkoff created a series of instructional videos, packed with resources to provide all the tools meat department associates need. These tools help retailers drive traffic to the meat case and improve consumers’ beef-buying experiences. Watch this example of a great instructional tool.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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