Visit us at World Dairy Expo!

World Dairy Expo is celebrating a half century this week! We tip our hats to dairy producers who work hard to produce a quality beef product. Be sure to stop by our booth #4509.6 on the east side of the Exhibition Hall, to learn why dairy cattle are so important to the beef conversation and the Beef Checkoff Program.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.