Pass It On!

Watch it Wednesday! Your beef checkoff plays an important role in growing and maintaining beef demand, thus opening up new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping up with what consumers want from beef products and the level of care you provide for the land and your animals. Watch the series of "Pass It On" videos, then pass them along to your friends!

Did you find this helpful?

Sign up for our newsletter

Follow us on Facebook

The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.