Smoke & Fire Trend

The smoke-and-fire trend is here! Pre-smoked raw beef is a new processing technology your beef checkoff is developing, designed to provide a true smoker taste when cooked in a conventional oven, skillet or even a microwave. This trend of pre-smoked beef could become available in steaks, roasts and briskets. See more examples on how your checkoff will keep beef competitive in today’s marketplace.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.