Selling More Beef in Restaurants

Do you live in a southern state? If so, you may have may have eaten one of the 1.75 million Country-Fried Steak Krystals (steak sandwich) sold.  It's just an example of your checkoff working with the Quick Service Restaurant industry to get more beef on the menu. Read on for more examples of beef product innovation successes!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.