Pass It On!

The Byergo family of Savannah, Mo., has a passion for beef production. Andy Byergo says, "Our family farm has been around for 145 years and we've been through good and bad times. But we have something like the beef checkoff to protect us in moving forward." Watch this video to see how they believe the checkoff is helping them "Pass it On" to future generations.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.