Your Beef Breakdown, Explained

Ever have this conversation with consumers: "Those steers look huge in the pasture...why do we only get about half of that in edible beef?" A checkoff-funded two-page handout, "Your Beef Breakdown, Explained" helps consumers who buy direct from you (or are just curious) understand the process of fabrication and lists the average volume of the various cuts available from each of the primals. Check it out at http://goo.gl/P3ktoc then share the facts!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


/MyBeefCheckoff