Cooking "Real" Meals

Consumers want to cook a "real" meal quickly, with the same speed, ease and results as convenience foods, but they just don't have the time, planning capacity, cooking knowledge or skills to pull it all together each night of the week. Read more about how your checkoff is helping to deliver exactly what they're looking for in the kitchen!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.