Interactive Butcher Counter

Thanks to our Interactive Butcher Counter on, thousands of consumers have found the answers to their beef-cut questions. This popular tool, which is funded by your checkoff, helps consumers find an ideal beef cut for any occasion by clicking ‘explore the cuts,’ ‘guide me to the right cut,’ or by simply searching the name of a particular cut. They'll receive information on recommended cooking methods, nutritional data, and delicious recipes.

Check it out today and share the good news!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.