Beef Culinary Innovations

It is the beef checkoff that serves as a fuel for people - in this case, researchers - to provide groundwork in human-nutrition research, as well as market research and beef-safety, product-enhancement and culinary-innovation research. That means your checkoff helps consumers have the best beef experience every time they prepare beef.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.