Learn More About Your Checkoff

Here's a fact for you about your checkoff investment in consumer marketing: Checkoff advertising during 2015 generated nearly 1 million recipe-page views on the beefitswhatsfordinner.com site, representing a 60-percent increase over fiscal 2014, which was a considerable success itself at 623,000 views! Hear more from Brian Medeiros, California Dairy Producer

Did you find this helpful?

Sign up for our newsletter

Follow us on Facebook

The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


/MyBeefCheckoff