Learn More About Your Checkoff

Here's a fact for you about your checkoff investment in consumer marketing: Checkoff advertising during 2015 generated nearly 1 million recipe-page views on the beefitswhatsfordinner.com site, representing a 60-percent increase over fiscal 2014, which was a considerable success itself at 623,000 views! Hear more from Brian Medeiros, California Dairy Producer

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.