Get to Know Randall Debler

Randall Debler was having a busy week, more than usual. He lives in the Kansas Flint Hills, Running Rock Hill Ranch with his wife, Erin and their three children. It's near Alma, about an hour-and-a-half west of Kansas City and that region has a strange spring time rite. They set fire to their pastures. On purpose. Read the full story from Cattlenetwork's Chuck Jolley here.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.