Social Media in Japan

The beef checkoff recently helped fund a U.S. beef campaign in Japan that offered information and the chance of a prize to consumers for logging on to a U.S. map website. The campaign is part of a Japanese strategy to use social-media outlets and blogger sites to expand the reach of the U.S. beef messages effectively.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.