Northeast BEEFMersion

The checkoff will host its first BEEFMersion experience in the Northeast region on May 4. Checkoff staff will lead a group of foodservice and culinary professionals through an in-depth tour of innovative and trendy restaurant locations in downtown Washington, D.C. The checkoff’s Executive Chef Dave Zino will lead the influencers through brainstorming exercises on fresh and creative ways to menu beef throughout the day. Watch for more details as the event nears!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.