Have You Taken The Protein Challenge?

Last year’s successful checkoff campaign, called the 30-Day Protein Challenge, is set to relaunch in a bigger and even more impactful way in May 2016.  The checkoff program is built around educating consumers on the benefits of consuming protein, including delicious beef, throughout the day, including breakfast, lunch, dinner and snacks. Consistent with last year’s program, this year’s iteration will use a variety of advertising tools to get the message out to target consumers – Millennial parents – including Facebook and Twitter advertising, Google search advertising, banner ads and a special email marketing campaign.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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