Help Bust a Beef Myth

MYTH: During drought, finishing, or when pasture/grass is otherwise unavailable, cattle producers feed cattle whatever junk they can find that is cheap.


Just like humans, cattle require the right mix of protein, carbohydrates, fats, minerals and vitamins to help them thrive and grow. That healthy, balanced diet includes simple carbohydrates that can be provided by a variety of sources. Molasses, for example, has been used as a simple carbohydrate in cattle rations for a long time. But this is just one of the things that fit into their healthy, balanced diet, as developed by nutritionists.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.