Beef in Africa

Shifting global dynamics, rapid development and improving economies in Sub-Saharan Africa provide new growth opportunities for the U.S. beef industry. The inaugural Meat Buyers Showcase and Seminar in Sub-Saharan Africa – Accra, Ghana – was funded in part by the beef checkoff and attracted more than two dozen buyers from Ghana, Benin and Nigeria. U.S. exporters discussed current and future business opportunities with buyers at the product showcase. A meeting following a 2014 research project identifying export opportunities in the region confirmed that U.S. packers and exporters are excited about the potential of Sub-Saharan Africa and anxious to build new business relationships in the region.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.