Connecting Consumers With Producers

Consumers now can learn more about where their food comes from, including how beef is raised, through U.S. Farmers & Ranchers Alliance’s (funded in part by the Beef Checkoff) new “Day on a Farm” online video series, created in collaboration with the popular online kitchen and home destination Food52. The series highlights farmers and ranchers who share stories about how they personally manage common food production practices like antibiotics, GMOs, sustainability, and animal welfare, while growing and raising food. Check out A Day on a Cattle Ranch – (filmed with Kevin and June Kester at Bear Valley Ranch in California).

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.