New NEBPI Website

The checkoff has launched a newly upgraded website through its Northeast Beef Promotion Initiative (NEBPI), in an effort to remain fresh and consistent with the nationally developed digital properties funded by the beef checkoff. The overhall of the five-year-old website integrates the Beef Checkoff Standard Operating Practices to maintain a consistent brand voice and elevate relevant content for consumers and influencers. To appeal to our largely targeted millennial audience, the site also is mobile-friendly.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.