Sharing Beef News With Doctors

The national beef checkoff is partnering with the Pennsylvania Beef Council to exhibit at the Pennsylvania Academy of Family Physicians conference in Pittsburgh March 11-12. The conference will help the checkoff interact with nearly 250 family-medicine specialists across the commonwealth to relay the role of lean beef in a healthy dietary pattern. Many of these doctors and medical professionals continue to give dietary recommendations without proper training in food nutrition. At the beef booth, participants will learn about the benefits of the 30 Day Protein Challenge and the variety of lean beef cuts available to recommend to their patients.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.