Evaluation Report Now Available

The Evaluation Report is now available. It's a review of the effectiveness every tactic in every national program approved for completion in fiscal 2015. The evaluation process has evolved over the years and is intended to provide a comprehensive overview of how effective programs have been at achieving measurable objectives stated in the Authorization Requests approved by the Beef Promotion Operating Committee. Learn more and share the results today!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.