Beef Briefs: February 2016

Did you know ... Beef Briefs is your monthly snapshot of beef checkoff news affecting the dairy and beef industries. Please feel free to use these news items as space allows in your publication or online content. If you would like to expand on a certain topic, please email Melissa Jackson at

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Did You Know ...

... most Americans today don’t know much about how the food they eat is produced?

Filling that information gap with the facts about how producers work to provide safe and nutritious beef is one aim of the beef checkoff. Watch a video with Beef Board member Jana Malot, Pennsylvania, as she explains more.

Did You Know ...

... your checkoff has safeguarding systems in place 24/7 and 365 days a year, with real-time media monitoring systems to stay on top of issues and potential issues in order to respond appropriately? Learn more and share the facts today!

Get to Know CBB Chair Anne Anderson

Cow-calf and stocker operator Anne Anderson from Austin, Texas, was elected by fellow Cattlemen’s Beef Board (CBB) members to serve as CBB chairman in 2016. The vote came during the 2016 Cattle Industry Annual Convention in San Diego, Calif.

Get to know Anne here.

Free BQA Certification Announced!

During the 2016 Annual Cattle Industry Convention, Boehringer Ingelheim Vetmedica, Inc. (BIVI), announced a Beef Quality Assurance (BQA) free-certification period — from now through April 15. Beef and dairy producers can take advantage of free BQA certification online courtesy of BIVI and the BQA program, which is funded in part by the beef checkoff. Register today and complete your certification at your own convenience.

Two Important Documents Released

The 2015 Cattlemen’s Beef Board (CBB) Annual Report and 2015 Beef Checkoff Evaluation Report were released from the 2016 Cattle Industry Convention in San Diego. The CBB Annual Report now is available, and the 2015 Evaluation of Beef Checkoff Programs from the checkoff’s Joint Evaluation Advisory Committee is also available. Both reports are delivered in electronic form only, though the publishing program used allows for transformation to a pdf document for easy self-printing.

Accepting Applications for Top of the Class

The checkoff’s Masters of Beef Advocacy program now is accepting applications for its biannual “Top of the Class” training session, which is a graduate-level training session for MBA grads who want to make more extensive communications efforts for the beef community. Selected participants are trained extensively in giving media interviews, making culinary demonstrations, impactful presentations and effective social media posts and blogs. Five new participants will be chosen through an application process and decisions of a panel of judges that includes two each of national checkoff staff members, state beef council representatives, and former Top of the Class participants, some of whom have been featured in national foodservice publications, shared their ranching perspective on local and national media levels, and as beef-checkoff spokespeople. If you know a producer or beef community representative might be interested in applying, please have them contact Brandi Buzzard Frobose at

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.