The Checkoff's Committee Structure

With a checkoff committee structure based on our Long Range Plan, producers are able to focus on key issues and the possible role of the checkoff in confronting these issues. Every Beef Board or Federation Board member serves on one of five checkoff program committees – Consumer Trust, Nutrition and Health, Safety, Export Growth, and Innovation – and may also serve on the Market Research Working Group or the Investor Relations Working Group.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.