Hear from Ashby Green

In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Ashby Green from High Springs, Fla., feels the beef checkoff has been a good investment in many ways. Listen to his interview with Randall Weiseman, Southeast Ag Net, here.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.