Consumer Beef Index

Did you know ... on a semiannual basis, the checkoff conducts an online survey called the Consumer Beef Index, which provides the checkoff with valuable insights about consumer attitudes and behavior toward beef? This survey is fielded on an ongoing basis so the industry can stay attuned to trends on a range of subjects, including beef’s taste, nutrition, safety and convenience. 

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.