Beef in France

Did you know ... to counter high U.S. beef prices due to the current strength of the dollar against the euro, in addition to pressure from cheaper rivals, your beef checkoff is helping teach chefs about the wide range of culinary dishes and cuts that U.S. beef accommodates? That included a special showcase in Paris, which featured top French chefs, several prominent food distributors, and two dozen members of the French media raising awareness of U.S. beef.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.