Hear From Roger Butler

There are times when negative comments are made about the beef industry, and that is when the Issues Management side of the checkoff kicks in. Roger Butler from Loredo, Fla., knows how important that side of the checkoff is. Listen to his interview with Southeast Ag Net's Randall Weiseman here.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.