Rocky Mountain Steak
Posted on 11/2/2015 by Melissa JacksonTweet Email
The checkoff partnered with USDA, a Korean retailer, and Korean beef importers to fund a “Rocky Mountain Steak” campaign with E-mart, Korea’s largest retail chain, that triggered an 83-percent increase in U.S. beef sales at the chain! Such events are part of a strategy to capitalize on U.S. beef’s success in the restaurant sector by focusing on increasing retail sales, as well. The “To Trust” campaign focuses on the positive of attributes of U.S. beef through “World Class Beef” messaging that highlights the safety and quality of U.S. beef, especially to younger consumers/families.