Listening to Millennials

How do we know that millennial consumers have little understanding of beef nutrition but seem to feel as though beef is good, or even necessary, for their children? That they are ‘interested’ in health but are not ‘fanatics’?  That value and convenience are two of the most important attributes they want in beef? That they like to experiment in the kitchen but want more resources to improve their skills? That cooking at home is a creative event with family? Or that they are cooking at home more this year than last? It’s all about research. Market research. And it’s absolutely critical to success in selling beef and beef products to today’s consumers.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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