Educating Key Foodservice Purchasers

The checkoff's national foodservice team recently met with key decision-makers at a unique purchasing company that procures more than 5.4 million pounds of beef annually for its national mid-scale foodservice operator clients. That translates to $79.2 million per year. The checkoff also shared its expertise on the current economic outlook, culinary trends, new cut information and a cutting demonstration.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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