Educating Key Foodservice Purchasers

The checkoff's national foodservice team recently met with key decision-makers at a unique purchasing company that procures more than 5.4 million pounds of beef annually for its national mid-scale foodservice operator clients. That translates to $79.2 million per year. The checkoff also shared its expertise on the current economic outlook, culinary trends, new cut information and a cutting demonstration.

Did you find this helpful?

Sign up for our newsletter

Follow us on Facebook

The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.