New Long Range Plan

In today’s global marketplace, every successful cattle producer and importer knows the importance of planning when it comes to succeeding in their businesses. The same value holds true for the producers and importers who volunteer to make decisions about how to invest folks’ hard-earned dollar-per-head investments into the Beef Checkoff Program. Learn more about the Long Range Plan here.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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