As a proud sponsor of the National Restaurant Association's Kids LiveWell program, the beef checkoff encourages foodservice operators to build diverse, healthy kids menus, and has the resources to help.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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WATCH: Dalebanks Angus
WATCH NOW: Tom Perrier of Dalebanks Angus explains how the beef checkoff fills the needs of the industry.