Engaging Producers in VQA

The checkoff is working daily to engage veal producers with the Veal Quality Assurance (VQA) program. To maximize efficiency and ease-of-use, certification materials are available at www.VealFarm.com. Assuring both customers and consumers that veal farmers are meeting best practices and exceptional standards for good animal care and food safety is important to continued confidence and trust in veal products. Collaboration also continues with the National Milk Producers Federation to help address food safety and animal care best practices with dairy farmers, as they relate to bob veal, as the organization updates its National Dairy FARM program.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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