Youth and Beef Production

The checkoff-funded Beef Ag Mag is in final print production. The Ag Mag is written at a fourth-grade reading level and is aligned to national learning standards. Feature articles introduce topics such as the beef lifecycle, beef production and food safety at home. Through special career features, readers will get to know meat scientist Carissa Nath, beef producer Mike McCormick, rancher, mom and advocate Hilary Maricle, and multi-generation rancher Seth Pratt. The ag mag will be available in print at http://www.agfoundation.org/ by mid-August. A free, online eReader version will be available by Aug. 1.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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