Pasture to Plate Tour

Foodservice industry leaders from national restaurant chains and distribution companies attended the California Beef Council’s “Pasture to Plate” tour in late April to explore all sectors of the beef industry. Members of the national foodservice engagement team attended the three-day event to network with these foodservice professionals, listen to their industry questions and needs and strengthen the relationship they have with the beef checkoff.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.