Live a Flavorful Life

The checkoff-funded “Beef. It’s What’s For Dinner.” brand launched its second all-digital summer grilling campaign in the beginning of June. This summer’s campaign spotlights beef advocates (and their families) who are living a flavorful life with beef. The role of the beef advocates in this campaign is to provide authentic, engaging beef content to consumers. These influencers and their families are relatable and serve as real life examples of how a variety of meal options can have a positive and lasting effect on families. The first spotlight, launched on June 1, and featured Toby Amidor – Registered Dietitian, mom, cookbook author and foodie.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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