Long Range Plan Update

Building and protecting consumer demand for beef doesn't happen by accident. It takes work and persistence, and it's essential for all those who produce beef. That's why the beef checkoff is working to develop a new Beef Industry Long Range Plan, with guidance from producers and others with a stake in the beef industry. Brian Baxter has more on this work, in this report from Minnesota.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.