Beef Briefs: June 2015

Did you know … Beef Briefs is your monthly snapshot of beef checkoff news affecting the dairy and beef industries. Please feel free to use these news items as space allows in your publication or online content. If you would like to expand on a certain topic, please email Melissa Sandfort at

In case you missed it...

... Get the latest updates by “liking” MyBeefCheckoff on Facebook or following @MyBeefCheckoff on Twitter.

... Read more about the role of protein in weight loss and maintenance.

... March Beef Exports Show Positive Momentum

Did You Know ...

... Voting to determine who wins the Rev It Up My ROI checkoff challenge opened today? That’s right! Just visit the My Beef Checkoff Facebook page daily through June 7 to watch the videos, cast your daily vote, and share the videos on your social media outlets. The winner will of the 4X4 donated by Yamaha will be announced June 8!

Reminder:  BQA Award Applications Due!

Award applications for the 10th annual checkoff-funded National Beef Quality Assurance (BQA) Award now are being accepted.  The 2016 National BQA Awards recognize five winners -- one each in the areas of beef, dairy, marketing and education. To submit an application, click here. Applications are due via the online submission form by June 20, 2015.

2015 Beef Industry Safety Summit Summary Now Available

With more than 220 attendees, the 2015 Beef Industry Safety Summit was again the meeting place for safety experts in the beef industry to hear the latest science and regulatory information surrounding the current challenging safety issues facing the industry. As in the past, participants took advantage of opportunities to exchange ideas and share individual experiences, thereby ensuring continued improvement in the beef industry through non-competitive collaboration. For a summary of the Summit sessions, visit

New Infographic on Top Selling Beef Cuts

A new checkoff-funded infographic illustrates which beef cuts are sold most during the summer grilling holidays to inform retailers on the cuts to stock and promote all season long. The consumer response: beef is what they desire for the grill.

Addressing Beef Safety Challenges

Access to beef safety technical experts, open discussion with colleagues and practical solutions to daily challenges were developed during the “Addressing Beef Safety Challenges - A Workshop for Beef Processors,” held May 21 in Lakewood, Colo. This checkoff-funded event was a dynamic, hands-on meeting that gave participants tools and knowledge to apply as they produce beef products in their establishments. Dr. Kerri Gehring, Texas A&M University, and Norm Robertson, North American Meat Institute, shared many resources and gave participants the opportunity to talk through common challenges that they face in their beef-processing plants.

Curb that Breakfast Hunger!

The following triple-tested breakfast recipes are new to the checkoff's "Beef. It's What's For Dinner." website:

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.