Hear From Randy Fordham

In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Randy Fordham from Royston, Ga., is someone who knows the value of having the checkoff. Listen in to this audio interview with Southeast Ag Net's Randall Weiseman.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.