Beef Ambassador Visiting School Kids

In this week’s “Getting to know your beef checkoff,” brought to you by your beef checkoff, Jeffrey Mitchell from Zephyrhills, Florida, has attended various events promoting beef to consumers, which he knows is all possible because of the beef checkoff. Listen to his audio interview with Southeast Ag Net's Randall Weiseman.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.