Dietary Guidlines Update

The Scientific Report of the 2015 Dietary Guidelines Advisory Committee was released on Feb. 19, 2015. This report offers the scientific recommendations provided to the Secretaries of the Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA). These agencies will develop the Dietary Guidelines for Americans following a public comment period and will release the 2015 guidelines by the end of 2015. In an effort to provide additional scientific evidence to support the inclusion of "lean meat" in the final guidelines, The beef checkoff has submitted two sets of comments to the federal government thus far into the comment period. They are comments 3940 and 4661. The public comment period ends on May 8.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.