Take the Protein Challenge!

The Beef Checkoff officially launched the 30 Day Protein Challenge on April 1. The first few days have been a success, and we're only getting started! This fun, step-by-step 30-day plan (which starts any time you prefer) will help you get a balanced amount of protein at each meal. If you haven't signed up already, head over to the Protein Challenge page on BeefItsWhatsForDinner.com. There you'll find resources and tips to keep on track.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.